How our customers use the Trendmanager

Our clients include:

Our clients come from a wide range of sectors, from small and medium-sized enterprises to large corporations

The Trend Manager is used by innovation managers, product managers, in marketing, in research and development or for corporate strategy.

With the help of the Trend Manager, our customers can massively simplify their everyday innovation work, focus on the best innovation opportunities and approach innovation systematically.


„The Trendmanager is now an established tool in our innovation management toolbox. Due to the compact preparation of the trends, the effort for the creation of the trend update is low."

- Sven Grave
Head of Innovation Management, Wilo

The Trendmanager in use at Wilo

Wilo, the manufacturer of pumps and pump systems, brings innovations to light without a big bang. Sven Grave, Head of Innovation Management at Wilo, tells us how the Trendmanager is used for this.

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We use the Trendmanager as an ideal opportunity to find out about trends and developments - and to get inspired."

- Susanne Nitzsche
Head of InnovationLab, Alba

The Trendmanager in use at ALBA

How the BluehouseLab benefits from working with trends and driving innovation - an interview with Susanne Nitzsche.

„It is absolutely valuable to try out digital trends and a wide variety of ideas at a very early stage. The topics should not remain 'in an ivory tower', but must be experienced by every employee."

- Christine Mohn
Trendanalyst, DB Systel

The Trendmanager in use at Deutsche Bahn

Christine Mohn from DB Systel, Deutsche Bahn's digitalisation partner, tells us how the Trendexplorer supports the Digital Foresight team in systematically identifying digital impulses and technology trends.

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