Our project experience. Digitized.

The Trendmanager contains all the experience that we have acquired from the many customer projects over the last 15 years. The trend radar concept has proven a great success in projects with renowned customers from the DAX 30 list. This expertise is now available to you as a digital tool in the Trendmanager.

Tool, Content and Consulting from a single source

Identify and evaluate relevant trends

The Trendmanager is an online platform for strategic innovation work.

The central element is the trend radar. In the Trendmanager, you get the chance to create one or several trend radars.

You can also display areas of innovation in the Trendmanager and make them available to the team internally.

Besides this tool, the Trendmanager also offers all content from the TRENDONE Trendexplorer.

Bring challenges and opportunities to life

The interactive trend radar offers an intuitive and comprehensible representation of the evaluated trends and is the starting point for your strategic innovation work.

On the basis of the trend evaluation, the trends are sorted into three concrete recommendations for action: Watch, Prepare and Act. Should the trend be monitored or analysed more deeply? Can concrete innovation projects be started? The readiness gap visualization of the trend radar shows you transparently how your existing competencies are expressed in the trend topics that are considered relevant for you.

Lay the foundation for innovations

On the basis of the knowledge gained from the trend radar you define fields of innovation.

Innovation fields allow you to identify new potentials and, in particular, give your colleagues the opportunity to derive initial ideas and innovation projects from the innovation fields. We are also happy to assist you in defining these future innovation fields.

Trend scouting included

The Trendmanager offers you over 100 global macro-trends. If you wish, you can edit them for your own needs or expand them with additional trends.

For every mega- and macro-trend, you will find a concise description as well as concrete best practice innovations (micro-trends). With over 40,000 micro-trends in the Trendmanager, we make it easy to understand the latest trends and offer you an operative benefit in your projects and daily business.

And best of all: we publish new micro-trends for you every day. Up to 250 per month.

How do I work with the Trendmanager?

Find out more about our integrated approach.