150+ innovation managers
Current opinion is shaped by 153 participants from 12 industries mainly with technology-savvy companies and business models. 24 macro-trends were evaluated according to their influence on companies, the timeframe for their mainstream adoption in the industries, and the level of expertise in the company.
The top evaluations
The socially and economically policy-making topic of sustainability stands above all the trends and all players must adapt to it. The topic of digitalisation leads the way among the mega-trends. Cybersecurity is the most highly rated macro-trend.