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Recognizing and understanding the future

Detecting trends at the right time is an important success factor for societies, industry sectors and companies.

With the Trendmanager, you create the content basis for strategic innovation. The  trend radar offers your company orientation during times of change. The areas of innovation allow everyone in the company to understand which direction it is heading in.


Our approach: From trends to innovations

The trend radar is not static. Every month, we report on the latest trends and innovations for you. This gives you the basis for keeping your own trend radar up to date.
Trend radar
The trend radar enables you to stay on top of things. Which trends are important for which sector? And which trends aren’t? The answers are provided by your trend radar.
Innovation fields
The areas of innovation define the sectors in which you innovate. The basis for this is represented by your assets, the company strategy and the trend radar. As all the determinants are variable, you should regularly re-evaluate the trend radar in order to review the areas of innovation.
You develop concrete initiatives on the basis of the areas of innovation. Ideation is an ideal method here for finding concrete approaches. This could take the form of workshops or involve the use of tools.
We know that trend research is not an end in itself. This is why we have kept the Trendmanager slim and easy to use.
This is what the Trendmanager offers

Interest in the Trendmanager

You are interested in the Trendmanager and would like to find out how to use this tool in your own company? Then please fill in the following form and we will get in touch with you: